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KNOWLEDGE MATTERS
Quebec universities launch a new advertising campaign on the importance of knowledge.
La Conférence des recteurs et des principaux des universités du Québec (CREPUQ) has launched a province-wide campaign to build awareness of the importance of a university education, titled “Knowledge Matters.” The goal of this campaign is to build pride in our great network of universities among key influencers and the population at large, as well as to highlight how important this network is in building a cutting-edge society capable of competing in today’s world market.
“(Access to) …the knowledge of our universities is at the very heart of the future of our society, just as health care, education and environmental protection are.
What matters then, is to sensitize the population of Quebec and decision makers to the realities facing our institutions, and to convince them of the importance of a high-quality network of universities.”
CREPUQ President,
Heather Munroe-Blum
Principal and Vice-Chancellor
McGill University
